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DENVER — A new license plate featuring Pueblo chiles is heading to the governor’s desk.
The bill, sponsored by Pueblo Democrat Daneya Esgar, to create the license plate as an option for Colorado car owners to purchase and display passed the State Senate, 29-6.
The license plate will serve as a part of the statewide branding campaign to support local pride and loyalty for Colorado agriculture, notably the Pueblo Chile Growers Association.
The association is made up of 16 family farms. In addition to the standard motor vehicle fees, the plate will require two one-time fees of $25.