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It is officially Cyber Monday.

The National Retail Federation says 121 million shoppers plan to shop for bargains online today.

But according to retail sales, Cyber Monday may have actually started on Friday.

In-store sales for Black Friday were down this year because more people did virtual shopping.

Stores like Walmart, JC Penney and Best Buy kicked off their cyber sales early — on Sunday.

This year marks 10 years since the first Cyber Monday.

Check out the list of best Cyber Monday deals and how to access them all day long:

Walmart

Most of the biggest price markdowns at Walmart are on electronics.

Some of the Cyber Monday deals include:

    • Samsung LCD TV for $498, down from $700

 

    • Samsung Galaxy smartphone for $99, down from $350

 

    • Dell laptop for $319, down from $449

 

    • Air Hogs Video Drone for $75, down from $109

 

    • Dyson DC33 Multi-Floor Bagless Vacuum for $197, down from $269.00

 

    • Ozark Trail 22 piece Camping Combo Set for $148.50, down from $199

 

Best Buy 

Best Buy launched a week’s worth of cyber sales on Sunday.

The company posted its plans for Cyber Monday. And like many other retailers, it’s planning more than just one day of deals.

More and more, holiday shopping is done online. So it makes sense for retailers to ramp up — and stretch out — the hype over digital promotions.

Starting Sunday and continuing through Dec. 5, BestBuy.com is offering a fresh round of discounts daily.

On the actual Cyber Monday, the site will post more than 50 one-day sales.

Among them:

    • $100 Best Buy gift card with a GoPro Hero 4 Black purchase

 

    • Buy one, get one 50 percent off, select Nintendo 3DS games

 

    • $10 off Chromecast

 

    • 50 percent off select Kitchen Aid mixers

Cyber Week deals that went live on Sunday include:

    • Up to $100 off select iPad Mini 3

 

    • $50 off an Xbox One console

 

    • $100 off a Samsung 40-inch HDTV.

Best Buy is also offering free shipping and in-store pickup.

To help promote its sales events, the company also launched an “enhanced” mobile app that has live chat assistance.

Target 

Target if offering 15 percent off sitewide today with the promo code: CYBER15.

This is the first time Target has discounted everything on its website for Cyber Monday.

Some of the best deals today include:

    • Xbox One and Gears of War bundle for $299.99 with a three-month Xbox Live subscription

 

    • Innovative Technology 3 Speed Vinyl Turntable Suitcase with built-in speakers for $49.99, down from $79.99

 

    • Skywalker Trampolines: 13-inch Square Trampoline with Enclosure for $379.99, down from $629.99

 

    • SAMSUNG 55-inch TV for $577.99, down from $999.99

 

Amazon

Amazon is offering discounts on a wide variety of products, ranging from toys to electronics.

Some of the best deals today include:

    • KitchenAid Professional Bowl-Lift Stand Mixer for $249.99 plus free shipping

 

    • Year-long Kindle Unlimited subscription for $80.32

 

    • Samsung Galaxy S6 32GB Smartphone for $399.99, down from $599.99

 

    • Amazon Fire TV for $74.99, down from $99.99