DENVER — A brewery in Denver is going viral because of its employees and business model.
The brewery, 60 Second Docs, recently made a video about Brewability Lab, near Interstate 70 and Peoria Street. It has nearly 2.5 million views.
The brewery has been serving pints of pale and more for about 18 months.
The buzz doesn’t so much come from what flows from the tap, but what’s in the heart of the employees and what the business is all about.
“There are so many breweries out there that have such good beer. The fact that we’re selling a space for people is really what separates us,” said Tony Saponaro, a beertender and tour guide.
The people Saponaro is talking about have what the brewery describes as various abilities. Without the brewery, they might be left to work jobs that aren’t so fulfilling.
“You wouldn’t think it would be that big of a deal, but there’s just not a lot of employment for people with disabilities,” Saponaro said. “And the employment they do have, there’s not necessarily a lot of coaching and teaching.”
Some of that teaching at Brewability Lab comes from its founder, Tiffany Fixter.
She ran a day program for adults with developmental disabilities before she started the brewery.
Brewability Lab and its concept have been such a success, that Fixter is opening up a restaurant with the same concept.
Pizzability is set to open soon in Cherry Creek.